Photographer
Wafaa Samir ↗Faiyum, egypt 2026
A diverse range of products, beginning with home essentials, and a quiet rebellion against the ways of the market.
- Commissioned by
- Safi
Safi is a business offering a diverse range of products, beginning with home essentials and expanding in response to market needs. At the same time, Safi is a quiet rebellion against the manipulative undertones of modern marketing and its use of neuromarketing and psychological conditioning.
Safi challenges the ways of the market, offering an alternative to marketing practices built around psychological coaching, conditioning, and puppeteering.
Next project
Okra↗